The imagery gives everyday commercial work a strong visual setting. Concrete surfaces, drainage and working yards stay central to the story, with architectural composition setting the tone.
Case study — 04Contracting2026
Bracken& Ward
Making practical expertise visible.
01 The brief
A local business.
A considered presence.
Bracken & Ward brings a considered identity to commercial contracting. The brief: build an identity and multi-page website that make sitework, concrete and drainage easy to understand—and give the work room to speak.
A focused project opening pairs a short headline with an inset photograph, giving each story its own space.
02 The identity
Grounded in the materials.
Oxide, graphite, ivory and stone draw the palette from the built environment. Instrument Sans keeps the voice open and matter-of-fact; the B&W symbol and restrained wordmark carry it across light and dark surfaces.
One identity across four grounds, with a symbol designed to hold at different scales.
03 The decisions
Three choices.
One clear direction.
Project panels, process tabs and a navigable card stack reveal detail progressively. The first view remains easy to scan; interaction gives interested visitors a closer look.
The oxide accent, warm grounds, fine rules and type scale repeat from the homepage to individual project stories. Each page belongs to the same business while giving its content a distinct rhythm.
A layered card stack presents the project’s scope and sequence one detail at a time.
04 The finished project
An identity you can move through.
The finished project brings together a brand system, a service-led homepage and four project stories. Architectural imagery, clear service descriptions and layered interactions connect the identity across every page.
What the build delivers
- Service clarity
- Sitework, drainage, and concrete each have a clear place in the website, so visitors can identify the relevant service.
- Project detail
- Four project stories present the scope and sequence of the work with detail visitors can explore.
- Enquiry direction
- Project and service information give visitors context for starting a conversation about their own site.